The Difference Between Customers of Fabletics and Customers of Other Businesses

With most businesses, customers are given very little thought. They are also given very little interaction. The focus is on the products and in some cases, the services. The rest of the thoughts go towards the marketing of the products. When customers visit a business, they tend to buy a product with very little thought to the other aspects of the business. While many customers are happy enough with this set up, it does leave a lot for improvement. There are companies that are working on bringing about a different experience to the customers so that they will be encouraged to shop with the company more.

 

One such company is Fabletics, an aethleisure retailer. The company is run from the internet, and the business model is membership based. With the membership model and attention paid to the members, the company has built a tight knit community where people feel welcome. This community is filled with people who share similar mindsets. They get to share their experiences with the company and their favorite products. Unlike with other companies, Fabletics gives the customer a platform to express themselves. The best thing about this is that it gives influence over to the customer. Therefore, the customer will feel like he has a voice.

 

The greatest thing about this approach to marketing is that it presents to the customer something that is human. Many people are growing tired of the old disconnected approach to shopping. Instead, people are looking for some kind of connection, not just to a business, but to something that is significant and meaningful. Fabletics does more than just sell clothes. It also takes part in the fight to bring about solutions to different issues that people face. Given that Fabletics is an athleisure company, it is meant to inspire women to live healthier lives.

 

With Fabletics, customers are given the message that there is more to health than just being physically fit. There is a lot of importance placed on emotional and mental wellness. Another thing that customers are made to understand is that they could be connected. The right outfit can make a difference in how the customer feels about herself.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

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How Fabletics Cares For Their Customers

Fabletics is a new force that is emerging in the fashion and clothing industry. It is taking Amazon on with a storm. Fabletics uses a system where customers sign up to receive clothing on a subscription basis. The truth is that although high-quality brands were once defined by low prices and quality products, people want a lot more than that these days. This is because there are so many cheap products online. People want a company that is more than just offering products and shipping. They want a company that offers a rewarding customer experience and one that offers last mile service.

 

Fabletics does other stuff that nobody else does. For example, they have a reverse showroom engineering technique. Showrooming refers to when customers will try out a piece of clothing in a store but without plans to actually buy it from the store but to find a cheaper one online. However, Fabletics owns both online and regular stores. This way, they can let people come into the store, try on clothing, and if they are unsure whether or not they want to buy it, they can buy it later online. In fact, it gets automatically added to the customer’s online shopping cart.

 

There is more to it than that. The fact is that many of the customers who enter the stores, around thirty percent to be exact, are already Fabletics subscribers. Another twenty five percent of people become subscribers when they enter the store. Fabletics does not care whether their customers buy the product in the store or later on, because they just want their customers to be happy.

 

Fabletics can also use this to their advantage and get better data about their customers. For example, they can find out what people in a certain area are interested in. If people in a certain location are buying a certain thing online, Fabletics will make sure that the store is stocked with those items.

 

Kate Hudson, the star of Almost Famous, has now brought Fabletics to greatness. She is a well known marketing genius, in addition to her acting capabilities. She strongly supports Fabletics and is known to recommend their products. She has helped them create a customer support strategy that makes their customers come back again and again. That is why Fabletics has a top rating with the BBB. It is highly advised to take the Fabletics lifestyle quiz.

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